Connect FitnessKPI with Daxko to unify your club data in one intelligent platform—turning data into analysis, insight, and action with AI-powered tools designed to improve retention, optimize operations, and help teams make better decisions every day.
FitnessKPI is an AI-powered business intelligence platform built specifically for fitness operators and multi-location gym chains. Integrated with Daxko, FitnessKPI transforms club data into a single, automatically updated source of truth that helps teams work smarter across every location.
With AI-powered analysis, actionable dashboards, and workflow automation, FitnessKPI helps operators improve retention, optimize operations, and make faster, more informed business decisions. Designed around the real needs of the fitness industry, the platform brings together reliable data, practical AI, and operational tools in one connected experience.
FitnessKPI helps clubs move from raw data to meaningful action across three connected layers.
It starts by consolidating key club data from Daxko into one centralized platform—eliminating manual exports, disconnected systems, and spreadsheet-heavy reporting. From there, FitnessKPI uses AI to identify churn risks, KPI deviations, anomalies, and missed opportunities that can be difficult to catch in day-to-day operations.
Finally, it helps teams act on those insights through smart alerts, automated workflows, and operational modules that turn priorities into consistent action across the business.
Move easily between a chain-wide view and individual club performance. Executive teams and local operators can work from the same consistent, up-to-date data without relying on parallel reporting.
FitnessKPI uses AI to identify members who are likely to cancel within the next 60 days, helping teams prioritize outreach and focus retention efforts where they can make the biggest impact.
ANNA, FitnessKPI’s AI assistant, analyzes club performance, detects meaningful business signals, and recommends next steps based on patterns found across a large network of fitness operators.
Create dashboards tailored to your business and automatically share the right views with the right teams, making complex data easier to understand and act on.
Compare performance across acquisition, retention, engagement, and revenue against broader market benchmarks to better understand opportunities for improvement.
Daily reporting and intelligent alerts help teams respond quickly when KPIs deviate from target, so issues can be addressed before they have a larger impact.
Additional modules support sales and marketing automation, customer engagement, NPS and satisfaction tracking, and asset management—helping clubs connect analysis directly to execution.
FitnessKPI connects to Club Automation through the Vault data pipeline using a secure, read-only integration. Each day, the platform automatically synchronizes key club data so teams always have access to current, reliable information.
This includes member status, join and cancellation dates, membership type, check-ins, attendance, billing data, class and activity usage, and sales activity when available. Sensitive information such as banking details, passwords, and medical records is not accessed.
Implementation is designed to be straightforward. FitnessKPI manages the initial connection, guides the data validation process, and completes onboarding so teams can start using the platform with confidence.
FitnessKPI is ideal for:
Fitness operators with multiple locations, from 5 to 200+ clubs
Chains that need one source of truth for more reliable decision-making
Teams looking to reduce manual reporting and spreadsheet dependency
Operators focused on retention, operational performance, and sustainable growth
Businesses ready to unlock AI and automation on top of a strong data foundation
“FitnessKPI helps us analyze our data to make the right business decisions. It is a product that evolves constantly and helps us improve every day. Since implementing FitnessKPI as our central data platform, we have achieved more informed and consistent decision-making across headquarters, owned clubs and franchises, with greater agility to react to deviations in time and scalable growth without losing control.”
“Everything went very well with FitnessKPI. They showed great flexibility, and it is very valuable to have a partner that listens and responds to our needs. The tool allows us to communicate individually with each of our 70,000 members and track every visit. To remain leaders in Switzerland, we need to make the right decisions at the right time, and with FitnessKPI we now have the data to do that.”
“We started working with FitnessKPI three years ago, and for us, data is essential. We need objective and immediate information, and FitnessKPI gives us the ability to explore the data from our facilities in order to innovate, measure and act on new implementations, services and ways of operating. Data analysis is key to creating differentiation and delivering better experiences to our customers.”
“FitnessKPI saves our franchisees and their teams a great amount of time by giving them effective control and detailed real-time analysis of their clubs, optimizing operations and helping them achieve their goals and improve performance. As a master franchise, FitnessKPI also gives us a global view that makes it easier to create strategies that benefit the results of the entire chain.”
Give your team the clarity to manage better, retain more members, and scale with confidence. With FitnessKPI and Daxko, your club data becomes a concrete operational advantage—a solid data foundation, AI that detects what matters, and automation that helps your teams take action.
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